With many mobile users scarcely functioning without peeking at their mobiles every few minutes, companies have realized that certain of the most effective methods to accomplish a engaged consumer would be to their cellular device, whether that’s through a push notification or an SMS text message.
Offering a personalized message that provides something of value for consumers is a powerful marketing tool — that the ultimate communicating cannon.
Organizations continue learning and discovering new ways to use SMS mass texting along with push notifications as consumer participation drives. Each technology possesses a unique strengths also it’s crucial to determine what exactly are if creating a mobile marketing strategy.
Most of those applications that you have downloaded onto your smartphone? It’s very likely that you of these apps delivered a message — not an SMS — that popped upon your phone sooner or later.
With the arrival and continuing development of software, push notifications were born to alarm users of upgrades regarding the app, new messages, accounts problems, and, obviously, likes.
Drive notifications operate by sending a message to the in box or displaying over the main screen of a consumer’s smart-phone , similar to a pop-up ad within a browser. The message could contain a offer, a greeting card, a notification, or an account note — all made to focus the consumer’s attention to the program they downloaded.
While push notifications are relatively new in the grand scheme of mobile, SMS, however, is a high-tech technologies.
But, organizations have just begun deploying it to keep in touch to their clients over the previous five years. Texts out of a company may also offer promotions, reminders, funny messages, alarms and updates.
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Advantages of push notifications
Why don’t we start with some of the advantages of push notifications — a strategy related to smartphone app technology.
Many consider push notifications to be a less intrusive marketing tactic than text messaging, since messages could be delivered without even interrupting an individual within their existing activity, and never incur an additional price.
Businesses don’t need opt-in consent to send a push notification, as the user has essentially opted in by simply downloading the program.
Unlike SMS, push is not regulated by the Federal Communications Commission, Federal Trade Commission and also the telecommunications firms, so that there are much fewer limitations.
In the end, push is not restricted when it has to do with character formatting or length, where as SMS is restricted at 160 characters, including spaces.
SMS messaging strengths
While push notifications possess certain benefits, they are simply important for smartphone users, where as SMS is the second most common task on all cellphones, behind talking, together with 90 percent of texting being read over three minutes of delivery.
Many push notifications move awry or users only opt to show off them out of the specific program.
Together with SMS texting, marketers aren’t restricted by communicating only with users who’ve downloaded their program, and users can’t turn them off till they opt out of this list.
Companies can run an array of campaigns offering promotions to encourage new users to connect their own SMS advertising lists.
From a small neighborhood boutique to a Fortune 500 company, everyone can send an SMS message without having an app. For businesses without an app, SMS can be a way to execute one, or even most, efforts at once, without moving through the trouble and expense to build a standalone app.
SMS campaigns may incorporate text links that drive users to some page to the mobile Web through their apparatus, whilst push notifications just drive visitors to one isolated app. This creates SMS a greater station to promote interpersonal information, landing pages or micro-sites created for distinct programs outside of app content.
Since an individual doesn’t require an app to get yourself a text, then SMS blasts blow push notifications out of their water once it comes to complete reach.
Difference is in the audience
Fundamentally, the 2 messaging programs serve different crowds.
Whether a provider is trying to improve targeted communication about their product to existing clients within their app, push alarms is absolutely the way to go.
However, for broader, more flat communications, SMS will come out on top.
Knowing the differentiation how these messaging programs work is likely to create all of the difference when it comes to making smart decisions about whether to dive in to app technology, and mobile advertising strategy in general.